Sarah Coventry

Started in 1949, Sarah Coventry was a direct sales company recognized as the oldest entity using home jewelry parties to sell their jewelry. One fun aspect of collecting Sarah Coventry jewelry is being able to find the name of a particular design and year it was produced. Most popular during the 1950s and 1960s, the company did not design their own jewelry, instead purchasing designs produced by popular Rhode Island jewelry design houses; including Delizza and Elster, the popular makers of Juliana jewelry. Sarah Coventry jewelry is a great designer for those just starting their collections as its still fairly easy to find at affordable prices and seasoned collectors are now beginning to appreciate the many designers who contributed in making Sarah Coventry jewelry a household name.